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And, once you've established your price, how do you convince clients to pay it? Well the first person who needs to be convinced about your price is YOU.
But how can you tell if your prices are high enough? Do you know what YOUR break-even cost per hour is? Most people don't, and that's a common problem for those of us selling services.
If you don't know your costs of being in business, how can you determine a realistic price for your services? A price that allows you to get ahead, not just tread water.
Set your fees too low, and you'll put yourself under pressure as profit margins get squeezed.
So t....
In fact they are often quite unaware of the true value they deliver to their clients.
Set your fees too high, and you could price yourself out of the market.
The problem I see time and time again is that people consistently undervalue what they have to offer.
Instead they set their fees based on what the majority in their industry charge (and given that most people in their industry are already undercharging, that just creates a vicious cycle).
If you aren't convinced that 'you're worth it', then you will unconsciously transmit that uncertainty to your prospects and clients too.
Here s how .
Most self-employed people struggle at some point with the issue of setting their fees.